Cookies are an essential part of the functioning of the Internet, they provide countless advantages in the provision of interactive services. Despite this, the shared use of some cookies between different websites has raised social alarm in the context of the personalization of advertising spaces. This document will try to help you understand the different levels of intrusion associated with the cookies we use, as well as the circumstances under which we will request your prior permission as a condition precedent to their storage.

What is a cookie?

A cookie is a small text file made up of letters and numbers that is used to distinguish one user from another, and allows the continuity of information between the different pages of a dynamic website.

Why do we use cookies?

Cookies help us provide a better customer experience on our website and allow us to improve and adapt the site for each user. For example, we track the domains from which people visit us, and we also measure visitor activity on the site, but we do this in a way that keeps their personal information completely anonymous. We use the information we collect to measure the number of visitors to different areas of our website, and to help us make the site more useful to our users.

What types of cookies do we use?

"Analytical" cookies:

For periodic maintenance purposes, and with the intention of guaranteeing the best possible service to the user, our website uses "analytical" cookies to collect activity statistics. The information collected will in any case be anonymous, and it will not be possible to establish a link of any kind between browsing patterns and physical persons. Specifically, Punto Blanco stores the "analytical" cookies of Google Analytics on the user's terminal. The user will be able to exclude their individual activity using the exclusion systems provided by Google Analytics.

Other internal use cookies:

In addition, Punto Blanco uses a cookie to maintain your user session during access to the private areas of the user control panel (if you are already a registered user) and the shopping basket. Its deactivation will prevent the effective use of the online store.

Cookies used for social media:

This website has enabled social buttons to allow the user to share with his social circle those contents that are of interest to him. In this way, the social buttons avoid the hassle of having to enter your personal data on this website by taking advantage of the information already shared in the scope of each of the available social media (data to which Punto Blanco has no access).

Third-party cookies for the personalization of advertising spaces:

Our website does not use ad servers or, by extension, cookies that are linked to them for the creation of profiles based on preferences and behaviour. In the event that we decide to do so, we will offer you the option to accept or reject its use expressly and beforehand, using specific formulas for the exercise of your rights.

Relationship and description of cookies. Intrusion Levels:

In the following table, you will find the information regarding the cookies used on our website:

__utma2 years Internal measurement with Google Analytics
__utmb30 minutes Internal measurement with Google Analytics
__utmz6 months Internal measurement with Google Analytics
NID6 monthsMap display using Google Maps
PREF2 yearsMap display using Google Maps
__atuvc1 yearInternal Management Ecommerce session

__utma2 years Internal measurement Google Analytics
__utmb30 minutes Internal measurement Google Analytics
__utmz6 months Internal measurement Google Analytics
NID6 monthsMap display using Google Maps
PREF2 yearsMap display using Google Maps
__atuvc1 yearInternal Management Ecommerce